Southgate Express Marketing, Inc. is presently one of the leaders in importation and distribution of tires in the Philippines. It was established in August 1999 and has been the sole agent of Aeolus Brand Tires in the country since then. Southgate propelled the Aeolus brand as a primary imported tire brand in the Philippines capturing significant market share and establishing the “Aeolus” brand across Luzon, Visayas and Mindanao.

In 2017, Southgate formally launched its direct importation and distributorship of the Italian Brand “Pirelli” which is known for its affiliation and exclusive supply of tires to the Formula 1 racing circuit. The company carries a very extensive line of Pirelli Light Truck Radial (LTR) and Truck Bus Radial (TBR) sizes.

In 2021, Prometeon Tyre Group awarded exclusive Distributorship for its TBR and LTR business. In 2022, the company added the Zeetex 5000max PCR range into its product portfolio. It is manufactured in Thailand by ZAFCO International with headquarters in Dubai, UAE.

In June 2023, the company started its direct Sales and Warehousing operations in Muntinlupa City, Metro Manila. The Construction of the company’s Mega Warehouse in San Pedro, Laguna is ongoing and slated to be completed in August 2024. In February 2024, with the Dealership Appointment from Yokohama Tyre Sales Philippines, the Yokohama brand was incorporated into our product offerings.

Together with its dynamic and unique marketing approach as well as strong AFTERSALES support, Southgate has built a very formidable portfolio catering across all market segments. With the country’s increasing demand for Quality yet affordable tires, our Pirelli, Aeolus, Yokohama and Zeetex product lines can surely meet the expectations of every consumer’s requirements.

Together with its dynamic marketing approach and strong AFTERSALES support, Southgate has built a very formidable portfolio catering across all market segments. With the country’s increasing demand for Quality yet Affordable tires, our Pirelli, Aeolus and Zeetex product lines can surely meet the expectations of every consumer’s requirements.