In 2017, Southgate formally launched its direct importation and distributorship of the Italian Brand “Pirelli” which is known for its affiliation and exclusive supply of tires to the Formula 1 racing circuit. The company carries a very extensive line of Pirelli Light Truck Radial (LTR) and Truck Bus Radial (TBR) sizes. In 2021, Prometeon Tyre Group awarded exclusive Distributorship for its TBR and LTR business. In 2022, the company added the Zeetex 5000max PCR range into its product portfolio. It is manufactured in Thailand by ZAFCO International with headquarters in Dubai, UAE.